Press kit

KEY INFO

One Pager: Download Press Kit
Trailer:

 

Event: Serious Play Conference Europe
Dates: 23 -24 June 2027
Venue: KUZ Kulturzentrum Mainz cultural centre
Theme: Explore how the power of play, games and gamification are transforming education, training, and knowledge mobilization. This is where learning and innovation come to play.
Description:

The Serious Play Conference Europe 2027 is a must-attend event for anyone passionate about the transformative power of games and play. Featuring more than 45 leading speakers, the program spans topics from game development to education, and from healthcare to cultural heritage. Whether you’re aiming to sharpen your professional skills, connect with experts, or simply enjoy the experience, there’s something for everyone. Join us for hands-on workshops, panels, talks, networking opportunities, and the chance to play cutting-edge games across XR, VR, and AR.

Feature Article:

Mainz becomes a hub for games, gamification, and future-oriented learning in June

Mind Games GmbH will gather an international community of experts in Mainz on June 23–24, 2027, for the Serious Play Conference Europe 2027. For two days, the KUZ Cultural Center will host talks, panels, workshops, and an expo zone to explore how games, gamification, simulations and play methodologies are reshaping education, training, communication, and knowledge transfer. The conference is designed for innovative professionals from business, education, healthcare, culture, and the public sector who seek fresh ideas, practical insight, and meaningful exchange on the future of learning and engagement.

Read more

Tracks:

Sun Stage, Main Stage, Workshop, Sand Box, Arcade and Board Games Area.

Cross-sector

Game Development, Higher Ed, K12, Healthcare, Culture & Society, Corporate, Government & Non-Government

Hashtag: #SeriousPlayEurope27
Social Media: Linkedin, Facebook, X, Instagram
Format: In-Person
Meeting Platform: Brella
Awards:

Our annual International Serious Play Awards recognize outstanding games in various categories, including digital and analog games developed commercially and by students.

Sponsorship:

More Info

Press & Media Passes:

Please write to info@seriousplayconf.com

Logos

Testimonials

A completely new network opened up for me: 500 participants from 30 countries (!) came together to exchange ideas, experiment, and co‑create — in various formats as Workshops, Walk‑and‑Talks, the Sandbox, on the Sun Stage, the Inspiration Stage and many more.

– Birgit Zürn

The Serious Play Conference Europe in Mainz impressively demonstrated the potential of games, gamification and immersive technologies. Whether education, training or knowledge transfer – playful approaches create new approaches, promote cooperation and open up innovative ways of learning.

– GameUp! Rheinland-Pfalz

I met such wonderful folks who not only take play really seriously but live it! Besides the workshops being fabulous, my favorite part was connecting with people through conversation that went in and out of play. It was my first time in Mainz, and I cannot wait to return!

– Sharon Lee De La Cruz

What stood out most was the shared belief that games, play, simulation, immersive technologies, and AI are not just entertainment—they are powerful tools for learning, empathy, behavioural change, and solving complex real-world challenges.

– Kadine James

It was truly an incredible event, bringing together people from Games, Health, and Education backgrounds for a cross-disciplinary exchange of information. Everyone I spoke to was so smart, talented, open, and willing to chat, exchange ideas and ideologies, theories about the future of games and education, give business/career advice, and get to know one another. I had such a wonderful time, full of valuable insights. I will definitely be back next year!

– Ellie Chrysikopoulos

“Oh boy! What a conference to be in! Everything about it was phenomenal! Met some great people at the mixer and got to know them more during the conference. So much inspiration and curiosity. “

– Shmitha Arikrishnan

Press & Media Coverage

Feature Article